Intergrated Marketing, Game Identity
REAL System is an FDA-cleared rehabilitation technology that leverages virtual reality to deliver engaging therapeutic and wellness experiences. Purpose-built for healthcare, it offers customizable sessions, objective progress tracking, and an expanding library of immersive games designed to meet the needs of patients ranging from high-acuity to high-functioning.
As the senior designer, I led the art direction for marketing strategy across multiple channels, including PowerPoint presentations and email campaigns, while also creating an ISO-compliant user manual that maintained regulatory standards and brand consistency. I collaborated closely with marketing stakeholders to develop visual storytelling assets and event collateral—that effectively communicated REAL System’s benefits in a clear and engaging way.
Collaborating with software engineers and UX designers across multiple phases, I managed and contributed to the development of a responsive website. In the early stages, I led ideation sessions, defined the site architecture, and created wireframes to establish a clear user flow. During later phases, I transitioned into designing the web and mobile UI, ensuring a seamless and visually consistent experience across devices.
Leveraging my front-end coding expertise, I also partnered with the IT team to build Support and Storefront portals within Salesforce Community, taking ownership of the design and user experience while ensuring integration with backend systems.
Additionally, I partnered with the game development team to create logos and visual identities for various interactive activities.
“Emily was instrumental in shaping a user-centric, product-forward digital experience, collaborating seamlessly with Marketing, IT, game designers, and other cross-functional teams to bring everything together. She consistently approaches her work with thoughtfulness, creativity, and a deep understanding of both the product and the user journey. Even under aggressive timelines, Emily delivers high-quality work with professionalism and care.”