Integrated Marketing, Game Identity
REAL System is an FDA-cleared rehabilitation technology that leverages virtual reality to deliver engaging therapeutic and wellness experiences. Purpose-built for healthcare, it offers customizable sessions, objective progress tracking, and an expanding library of immersive games designed to meet the needs of patients ranging from high-acuity to high-functioning.
As the senior designer, I art directed multi-channel marketing materials, including PowerPoint presentations, and created an ISO-compliant user manual that maintained regulatory standards and brand consistency. I collaborated closely with marketing stakeholders to develop visual storytelling assets and event collateral that communicated REAL System’s benefits clearly and engagingly.
REAL System — headset, sensors and case
Collaborating with software engineers and UX designers across multiple phases, I managed and contributed to the development of a responsive website. In the early stages, I led ideation sessions, defined the site architecture, and created wireframes to establish a clear user flow. During later phases, I transitioned into designing the web and mobile UI, ensuring a seamless and visually consistent experience across devices. I owned the FDA-cleared site end to end — architecture, wireframes, UI design, UAT and deployment on WordPress and Salesforce.
Leveraging my front-end coding expertise, I partnered with the IT team to build Support and Storefront portals in Salesforce Community Cloud. I owned the design and user experience, coded the storefront portal in HTML/CSS, and ensured integration with backend systems.
Additionally, I partnered with the game development team to create logos and visual identities for various interactive activities.
For the APTA conference I art directed and storyboarded a 240° VR video wall — an immersive environment wrapped around the booth so visitors could see the therapy experience without putting on a headset.
It let visitors see the therapy experience without putting on a headset, in a stand built around live demonstration rather than description.
APTA conference — 40 demo stations
240° video wall — the game library at room scale
The wall content itself — 3024 × 840, as visitors saw it
“Emily was instrumental in shaping a user-centric, product-forward digital experience, collaborating seamlessly with Marketing, IT, game designers, and other cross-functional teams to bring everything together. She consistently approaches her work with thoughtfulness, creativity, and a deep understanding of both the product and the user journey. Even under aggressive timelines, Emily delivers high-quality work with professionalism and care.”