Creativity Beyong Pixel
Emily Lam
Hi, I am Emily Lam.
Pixel per Em is my personal creative showcase—a name inspired by Apple’s design standards from the 1980s. It reflects my passion for precision, where every pixel and every “em” matters. With an international upbringing, I bring a cross-cultural perspective to my work. I find it fascinating to explore the intersection between different cultures, and the intersection of Eastern and Western perspectives. My work spans digital, web, UI, and print platforms, all crafted with meticulous attention to detail and a drive to push creative boundaries.
With 15+ years in branding, corporate identity, and visual communications, I manage the full design process from concept to execution. My skills include UI and website design, wireframes, architecture, and hands-on HTML coding for seamless functionality. I also bring strong vendor and project management expertise, ensuring smooth collaboration and timely delivery. I always want to bring my design to engage our audiences to think from a global citizen perspective, on top of an American perspective. Think out of the box, experiment, and create something new.
My Expertise
Art Direction and Creative Strategy, Brand Systems, Visual Identity, UI/UX & Web Design, Multi-Channel Campaigns, and Cross-Functional Creative Leadership
Branding System / Visual Identity
- Scalable branding and visual systems
- Art direction
- Creative direction
- Brand guidelines
- Campaign systems
- Print and editorial
- Event and exhibition design
Website + UI/UX Design
- Website design and responsive design
- UI/UX
- Design systems
- Website wireframe and architecture
- Data visualization
- Product storytelling
- Experience with HTML and CSS
Motion Graphics
- Art direction for TV bumper and teaser
- Conceptual drawing
- Styleboard and storyboarding
Project Management + Marketing
- Client needs elicitation & consultation
- Budget and mandates control
- Brand positioning and trends