Agility Digital is a Southeast Asian agency specializing in online creative and marketing services. It was established to support the Philippines' business as a strategic partner, leading marketing initiatives aimed at Chinese‑speaking audiences across the region.
One of our key projects was Amazing Race, a gamified marketing campaign designed to boost customer engagement on the gaming portal. The concept followed a world‑tour theme, where members “traveled” to different cities each time they reached a gameplay milestone. The more games they played and milestones they achieved, the more destinations they unlocked within the campaign portal.
In this project, I was responsible for concept development and art direction across web, mobile, and social media platforms for the Southeast Asian market. I created UI designs and site architecture grounded in usability best practices for both desktop and mobile environments.
I collaborated closely with the UX team to ensure an optimal user experience, consistent design standards, and cross‑browser compatibility, while also incorporating insights from web and mobile analytics. Additionally, I worked with web developers to ensure CSS implementation aligned with the visual design. The campaign launched successfully, resulting in a 20% increase in website traffic from new leads.
